TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television models, relying on scheduled programming via public channels. In contrast, OTT platforms operate on subscription models, with global streaming giants, Disney+, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks and stre